Social media is a crucial part of digital marketing, with millions of people online for both personal and professional purposes.
To get the most out of your social media presence, it's essential to know the optimal times to post on each platform. In this brief article, we'll dive into the best posting times for Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Twitter, and some key factors to be aware of when determining your schedule.
The largest social media platform with over 2 billion active users is best utilized between 1-4 PM on weekdays. This is when users are most active and likely to engage with your content.
The visual platform is at its peak between 2-3 PM during the week, and from 10 AM to 3 PM on weekends. This is when users are most active and more likely to engage with your visually stunning content.
The professional networking platform is best utilized during business hours, from 9 AM to 5 PM on weekdays. This is when working professionals are most active and engaged on the platform.
The highly visual platform is ideal for sharing images and infographics and is best utilized by posting between 2-4 PM on weekdays and Saturdays. This is when users are most active and likely to engage with your content.
TikTok
The video-sharing platform has a younger demographic and is most active during off-peak hours, from 9 PM to 11 PM. This is when users are more likely to engage with your content and interact with your videos.
The fast-paced platform is at its peak between 1-3 PM on weekdays, so make sure to tweet during those hours to reach the most active users.
Additional Considerations: When organising your ideal posting schedule, don't forget to keep in mind your target audience, industry, and content type. Knowing these factors will help you tailor your schedule for maximum engagement and reach.
Having a solid understanding of the best times to post on social media can greatly improve your performance and reach your target audience effectively. By considering key factors and following the guidelines outlined in this article, you'll be well on your way to a successful social media strategy.
The obvious: Create a posting schedule for the platforms you are using, and stick to it for 3-6 weeks and gauge performance. Did you gain more followers, engagement, site traffic, new leads etc... If yes, well done. If not or it was only so/so adjust the schedule and test again. It may take a few adjustments to get that sweet spot for your audience but once you have worked it out it is another marketing asset for your business.