Dowling & Neylan is a leading Noosa real estate firm with a website that has evolved through multiple redesigns and listing feed changes over more than a decade. The focus has stayed consistent, speed, clarity, and a simple enquiry path that stays reliable as marketing and systems change.
Website Real Estate Publishing
What it does
- Clear presentation of listings and key service areas
- Structured content and publishing where needed
- Simple listing enquiries routed into the current CRM workflow
- Multiple site and department needs supported over time
Listings and data feeds
Listing data sourcing has changed across iterations, moving between outbound and inbound approaches depending on the systems in use.
- Structured listing output with consistent templates
- Feed approach adapted over time to match external CRM requirements
Lead capture
- Simple enquiry forms on listings
- Submissions routed to the active CRM, minimising manual handling
Search and performance
Each iteration has been used to address specific search and performance priorities, while keeping the surface area minimal.
- Speed, crawlability, and local search fundamentals improved over time
- Content and structure kept tight to prevent drift
What changed across redesigns
- Design refreshed to match marketing direction at the time
- Multiple site and department requirements consolidated as needed
- Listing feed approach updated to suit changing CRM usage
Outcome
- A long running site that stays fast and dependable through change
- Consistent enquiry handling, even as internal systems evolve
- Simplicity kept as the guiding constraint, reducing ongoing complexity