Long-term website evolution
10+
years of ongoing website development
The job
Keep listings, services and enquiry paths clear while the firm’s marketing and external systems continue to change.
Listings
Structured listing output, consistent templates and data feeds adapted to the CRM in use at the time.
Lead capture
Simple listing enquiries routed into the active CRM workflow with less manual handling.
Ongoing work
Multiple redesigns, feed changes and structural improvements rather than treating the first launch as the finished project.
What it does
The site changed. The job stayed recognisable.
The website presents property listings and key service areas clearly, supports structured publishing where required and provides a direct path from each listing to an enquiry.
Multiple site and department requirements have been consolidated as needed, while keeping the public experience focused and the ongoing surface area deliberately small.
01
Listing presentation
Consistent templates make property information easier to scan while keeping service areas, calls to action and enquiry paths clear.
02
Listings and data feeds
Listing data sourcing has moved between outbound and inbound approaches across different versions, adapting to external CRM requirements without rebuilding the public experience each time.
03
Lead capture
Simple enquiry forms on listings route submissions into the current CRM workflow, reducing manual handling and keeping responsibility clear.
04
Search and performance
Each iteration has addressed the search and performance priorities of the time, improving speed, crawlability and local search fundamentals while keeping content and structure under control.
What changed
Each redesign solved the next version of the problem.
The design has been refreshed to match the marketing direction of the time. Site and department requirements have been consolidated when needed, and the listing-feed approach has changed alongside CRM usage.
The result is a long-running website that remains fast and dependable through change, with consistent enquiry handling even as the systems behind it evolve.
Simplicity remains the guiding constraint, reducing unnecessary complexity each time the site changes.
Similar project?
Tell us where the listings come from and where the enquiries need to go.
Those two details usually reveal most of the important integration, publishing and ongoing support requirements.