Do we need a finished specification?
No. Send your existing site or describe what you need the website or software to do. Any timing, budget and systems it needs to work with will help us scope the job.
Services
Website design, technical SEO and custom development.
Need a new website, better site performance, or software for the way your business works? We design and develop websites, carry out technical SEO and performance work, and build custom web applications.
Website design and development
A new website, a redesign or a more specialised build.
If you need a website for your business, we can plan, design and build it. That includes the pages and content, how it works on a phone, enquiry forms and the tools your staff use to keep it current.
For an existing site, we look at what is worth keeping and what needs to change. A redesign may involve new content, a different structure, specialist functionality or connections to other systems.
Our specialist work includes real-estate and business-broker websites. We also offer centrally managed websites for independent brands and franchise locations. The pages below explain those services in more detail.
Search and site performance
Technical SEO and website performance.
Technical SEO is part of how we approach website development. We work on the technical side of how a site performs and how search engines can understand it, alongside its design and functionality.
For an existing website, we can review the technical setup, identify issues and explain what needs attention. We agree the work around the site’s requirements and the access available.
Custom software development
Software for the work your business needs to do.
When staff are repeating data entry, working around disconnected systems or managing a process that standard software does not fit, custom development may help.
We build web applications, portals, workflow tools and integrations around the people using them. We start with the process, the information it needs and the systems it has to work with.
Moving Software is one example: a system connecting the work from quote and booking through scheduling, the job and invoicing. Our custom applications page explains that example and the kinds of work we can build.
ME Excavations already had strong project photography. Its 2025 redesign combined that material with new copy and a clearer structure for earthworks, recycling, plant hire and related services. The website had more of the business to show prospective customers.
Dowling Neylan’s site has adapted through multiple redesigns and listing-feed changes over more than a decade. Savvy Business connects structured listings, portal distribution and confidentiality forms in a site we developed from a supplied design.
Working with Subtle Difference
Talk directly with the developer doing the work.
You work directly with Stephen Neate across planning, design, development and support. Bring your current website, a rough brief or a process you need help with. We can work through the requirements together.
We also provide managed hosting, support and ongoing development. We agree what your arrangement covers and how later changes are handled. Your staff can maintain everyday site content, with SD available to help when needed.
Before starting a project
Questions about our services.
What kind of SEO do you offer?
Our focus is technical SEO and website performance: reviewing the technical setup, identifying issues and carrying out the improvements we agree with you. We assess the site and available access before confirming the scope.
Can you work with our existing website or software?
We need to look at it. The platform, code, access, data and available integrations affect what can be retained, improved or connected.
How is the work quoted?
We agree the scope first: the website, technical improvements or software you need, along with any content, migration or integrations. Hosting and ongoing support are discussed as part of the arrangement.
Next step
Tell us what you need built or improved.
Send your current website, the technical issue you want reviewed or the process you need software to handle. We can work through the scope and the next step with you.
Discuss your project