Independent Australia is a progressive Australian news site covering politics, democracy, the environment, Australian history, and Australian identity, built to support high volume publishing, subscription style engagement, and donations.
Website News Publishing
Editorial and audience
The platform is designed for readers who want long form commentary, analysis, and research driven reporting, with clear pathways to read, subscribe, and support the work.
Publishing workflow
- Editor friendly workflow for scheduling and segmentation
- Structured categories and tagging for navigation and discovery
- Media handling designed for fast publishing and consistent presentation
Scale and traffic
- Nearly 20,000 published news items since 2013
- Millions of page views per year, including sharp spikes driven by newsletters and social traffic
- Archive depth and search tuned for research and internal discovery
Revenue and supporter flows
- Custom Stripe integration to support memberships and donations
- Newsletter integration to support ongoing readership and returning traffic
Performance and SEO
- Early adoption of structured data to improve search presentation
- Custom caching approach designed to absorb traffic spikes and protect responsiveness
- Article templates and internal linking designed for readability and crawlability
Evolution
- Early migration from WordPress to RealOnline, including import of the full archive
- Multiple design iterations focused on reader experience, mobile usability, and longevity
Outcome
A long running publishing platform that has stayed reliable under pressure, and has given us a real world environment to harden performance, governance, and publishing ergonomics.